A picture can sometimes be worth more than a thousand words. Not only does a photograph or portrait give the first impression of a Law firm or Lawyer, but it shows just how “real” a law firm can be
There are many stock images out there. Of gavels, law books, and the scales of justice. But there is more needed in order to give that “warm” feeling of knowing that your executives or Law Firm have real people.
Having the right image and portrait taken by a professional photographer is key in making sure that you represent your business and law firm in the correct manner.
Stop with the stock photography. There is no connection to those, and people have seen them time and time again and will think that you are just like any other law firm or business. A professional business/environmental portrait is key. Having the right kind of photographer like studio520photography for executive images and law firms is even more important.
Ideally, the image used in professional representation should at least match the professionalism of the business or industry represented.
Environmental portraits are taken on location showing the professional in his or her environment. This could be their office or other location an environmental portrait truly sets a professional apart, making a powerful statement about you and what you do. Another environmental portrait every serious professional should use are interactive-ones that shows them interacting with a customer, engaged with a product or service. These types of Images are very effective.
The best way to make sure you have this area covered is to hire your own photographer. Make sure the photographer has superb credentials, and make sure they have the ability to handle business portraits for not only yourself, but also your staff as well.
These are keys to making sure you represent your business or law firm through a photograph. You have one impression. Make sure it’s the one you want to give!