When you research a personal injury law firm, you may notice accolades on their website. Often new clients trust these accolades, but, are they really trustworthy?
Being the “#1 personal injury law firm” in Arizona carries weight. You assume that this law firm is the best out of the others. But, who bestowed this honor to them? Is there any validity to it?
The honest truth: No. There is not one shred of truth to it.
Much more likely than not, the law firm gave them selves this title. That is because there is no governing body which rates or ranks personal injury law firms. None.
The #1 law firm! Top five law firm!! Best ranked firm by our clients!!! There are self-bestowed accolades designed to attract more clients.
The most important question is why? Why do law firms do this? Simple. To get more cases.
Some "high-volume personal injury law firms" are using mass advertising to get as many clients as possible.
Many other law firms advertise a wide variety of awards, but it is often unclear what the awards are for, what they mean or where they really come from.
Also, understand that often, these law firms actually pay money to “win” them. If you are touting yourself as the "Best personal injury law firm in Arizona", there should be some proof of how you received this accolade. Many times, law firms will make these unfounded claims on their own or pay a company to bestow this award. No one awarded them this. The law firm awarded it to themselves.
Zachar Law Firm relies upon our clients to determine who best serves their needs. Our Google reviews consistently prove the success of our hard work.
Why is it so important to tout yourself as “the best”? In truth, it is not. And, if you are truly good at what you do, the results speak for themselves.
For 25 years, Zachar Law Firm has been helping clients exclusively in the area of personal injury and wrongful death cases. It is what we do. Our resume is best known by the thousands of satisfied clients that we have helped in our 25 years in Arizona. No gimmicks. No paid for awards.
Just good results for our clients.
